Our story
Our history began in 1980 with the opening of the first Riccioli Biondi salon: since then our goal is to dedicate the highest quality of haircare and spa to our customers.
Our evolution
More than 40 years of experience, culminating in the creation of the first Day SPA in Parma designed by Riccioli Biondi.
Our Lifestyle
A Minimal Industrial style that leaves no room for distractions, a 500 m2 environment that redefines the concept of personal care and Lifestyle.
Our collections
Aveda, Dermatrophine, Payot, OPI are just some of the lines that you can find in our salon, researched to guarantee high quality standards.
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The salon
We are an Aveda Lifestyle salon: we offer our customers the full range of Aveda products and services, guaranteeing the highest quality standards.
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The SPA
Our Dermatrophine and Aveda SPA offers holistic beauty treatments: we take care of the person at 360°, respecting their totality.
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The Shop
Our online and offline shop offers all the hair, face and body lines so you can take home the salon and SPA experiences.