Strengthens & repairs damaged hair with our silicone free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up and pollution.
95% of women say their hair looked instantly healthier.*
•Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair**; with plant-derived technologies •Builds bonds to improve hair strength** •Gently removes excess sebum, product build-up and pollution, which can damage hair •For all hair types and textures •94% naturally derived† •Silicone & Sulfate-cleanser free •Safe for color treated and chemically processed hair •Vegan, Cruelty Free
Aveda's own pure-fume™ aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.
*Consumer testing on 127 women after using the shampoo and conditioner once. **When used with the botanical repair™ strengthening conditioner. †From plants, non-petroleum minerals or water, using ISO standard.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
